London 2012 logo cockup

Preparations for London 2012 (the Olympics, for people who live under a rock) have been on for over a year and more now, and Seb Coe, the architect of the winning bid for London has been feted as a superstar. They recently released their logo - which looks undescribably disastrous.

Predictably, reactions have been critical. I cannot believe (like many others) that a design firm was paid 400,000 GBP for this logo design. Am I missing something creative- is it really any good? I think not. They apparently had an animated version of the same, which if shown on TV would trigger epileptic fits! And you thought logo designing was a simple affair. Well, it should be - says Seth Godin, in this lucid post.

I find it hard to believe that a committee would actually approve of this. Imagine the sales pitch by the creative brains of the design agency behind this to the London 2012 committee. Words like futuristic, contemporary, zestful, youthful, vibrant etc would have been used many times over in various combinations.

Will be interesting to see what they do with this now. Will they backtrack and discard this - or put their heads in mud and refuse to see reason?