March Madness on the Net

Anyone who has been to the US can vouch for March Madness - the NCAA college basketball competition that kicks off every spring. CBS has the rights for this high-profile tournament, and has decided to put the first round matches on the Net, FOR FREE. Currently most online sports are pay-per-view or subscription based. Reason - the number of Net viewers were not large enough to get advertisers to fund the programs. However with the Net growing rapidly as a mainstream medium in the US, CBS reckons there is a sizeable audience out there who will watch matches on the Internet and therefore advertisers will be interested in. Of course, the beauty of the Internet is that viewers can watch the match they are interested in, which works beautifully when there are multiple matches in progress. I remember the NBA launching Broadband TV funded by advertising sometime back. Clearly the US is the best market to launch advertising-funded streaming sport given broadband penetration and Net usage levels. This is more evidence that the Internet as a viable business model is back!